Pivotal Performance Processes

August 9, 2016

Photographer: J king Images

Makeup Artist: Paula Molinari / www.PaulaMolinari.com


We were invited to the offices of Pivotal Performance Processes recently to assist with their website. It was definitely a breath of fresh air to be included in the planning process. Most often we are brought in after the website has been designed and the client realizes they need content. Philip Bellmoff inviting us into the initial stages, gave us creative direction. We wanted to add to, not take away from their message.


We kept it simple and took several images of each of the staff with white background and in the environment. A good mix of imagery allows for placement throughout their social media , print and website. The goal is to create original content that maintains the company's unique brand identity.

Small businesses deserve a production and not just anyone with a camera.


When making a decision regarding visual branding , don't rush into it. Interview your prospective photographer. Make sure the images on their website fit with your company's vision and represent what they can produce for you.  The end goal is for the final product to add value to your brand and open new opportunities.


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